marianne lawlor

producer


Texas.gov 2020 Social Campaign


Client: Texas.gov
Agency: Heat
Role: Producer
Director: Adam Littke
Production Company: Lucky 21
Editor: Phil Velasco
Photographer: Todd Selby & Ian Kasnoff
Texas.gov is essentially the DMV of Texas. Now, normally I’d say that anything synonymous with the DMV doesn’t necessarily paint the prettiest picture, however while the campaign showcased a wealth of information on what Texans can accomplish online, the core was in truly celebrating the best of Texas. 

Two shoots, two photographers, one West Texas road trip, one monster truck, and five armadillos later, you have the 2020 social campaign for Texas.gov. 


Video Content
We created a variety of video content that would live across sponsored social ads geotagged in Texas. The goal was to encourgage Texans to go use Texas.gov to simplify things that would normally take them much longer. 

Here are a few highlights:





Texans of Texas
Texans of Texas was a photojournalism series in which we shot (and road tripped) with Todd Selby, highlighting native Texans of all walks of life in their natural environments across various parts of Texas. 



Dot Govin’ It
Texans love Texas. And they love to show it by putting the shape of Texas or the Texas flag, everywhere! So what better way to encourage people to go to Texas.gov than by utilizing the shape and flag that are so often readily available? We photographed a variety of Texas shaped objects with “.gov” next to it.