https://mariannelawlor.com marianne lawlor Thu, 21 Mar 2024 22:22:24 +0000 https://mariannelawlor.com en https://mariannelawlor.com/Home-1 Mon, 26 Mar 2018 22:42:12 +0000 marianne lawlor https://mariannelawlor.com/Home-1 https://mariannelawlor.com/The-Habit Thu, 21 Mar 2024 22:22:24 +0000 marianne lawlor https://mariannelawlor.com/The-Habit “Better by Char” Client: The Habit Agency: Barrett Hofherr Role: Senior Producer Director: Benji Weinstein Production Company: Smuggler Animation/VFX: Untold Studios Editor: Frank Effron The Habit distinguishes itself in the fast food hamburger category by char-grilling its burgers and sandwiches over real briquettes. To help define The Habit as a“char-grilled” burger expert, we produced a campaign around Charlie the Briquette, a loveably positive little guy who has one purpose in life - to make really great burgers.&nbsp; We created a :45, :30, :15, and 4 x :06s which played nationally across streaming TV, in cinema, and online.&nbsp; :45 :06s https://mariannelawlor.com/Gong-Super-Bowl Wed, 22 Dec 2021 21:02:22 +0000 marianne lawlor https://mariannelawlor.com/Gong-Super-Bowl “The Sound of Success” Client: Gong Agency: Barrett Hofherr Role: Producer Director: Harold Einstein Production Company: Dummy Editor: Sean LaGrange Gong asked us to help them create a Super Bowl spot that would be comedic, memorable, and would crash their website. We did it all. Introducing our VP of Sales, a guy who’s really thrilled that Gong worked so well for his sales teams and really wants to tell you about it.&nbsp; https://mariannelawlor.com/Special-Olympics Tue, 13 Jun 2023 02:53:11 +0000 marianne lawlor https://mariannelawlor.com/Special-Olympics “Do Something Special” Client: Special Olympics Northern California Agency: Barrett Hofherr Role: Senior Producer Director: Matt Palmer Production Company: Avocados &amp; Coconuts Editor: Gaby Scott The word “special” often has a negative connotation, especially for those with disabilities. Our campaign took the word “special” and reframed it in a positive way. It celebrates the word, and reclaims it for Special Olympics, all through the words of the athletes themselves.&nbsp; This campaign was a labor of love. We created two longforms, cutdowns for broadcast (:30 &amp; :15), four social videos, print &amp; digital out-of-home, radio, and various social elements. And we did it all for under $40k.&nbsp; Longforms:&nbsp; Social Videos:&nbsp; https://mariannelawlor.com/eBay Fri, 29 Jul 2022 22:05:25 +0000 marianne lawlor https://mariannelawlor.com/eBay “Magic Box” Client: eBay Agency: Barrett Hofherr Role: Producer Director: Benji Weinstein Production Company: Smuggler Editor: Tessa Davis VFX: The Vanity The “Magic Box” is a metaphor. It represents all that you can find on eBay, and in this case, in regards to refurbished products. Whether it’s kitchen appliances, tools, or new gadgets, eBay is the place to get refurbished products at top tier quality and price.&nbsp; https://mariannelawlor.com/Discord Thu, 09 Feb 2023 18:37:59 +0000 marianne lawlor https://mariannelawlor.com/Discord “Find People Who Speak Your Language” Client: Discord Role: Line Producer/2nd AD Director: Anders Ericsson Production Company: Step One Productions Editor: Anders Ericsson The Discord “Find People Who Speak Your Language” idea came from a feeling we have all experienced - of feeling uncomfortable in a social environment. It began as a spec ad to help director Anders Ericsson, who was already experienced in directing music videos, gain more experience in commercial work, but it also allowed me to flex my producer and on-set muscles in ways that were new to me.&nbsp; https://mariannelawlor.com/Sutter-Health Tue, 25 Aug 2020 18:52:54 +0000 marianne lawlor https://mariannelawlor.com/Sutter-Health Sutter Health Fall 2020 Client: Sutter Health Agency: Barrett Hofherr Role: Producer Director: Cole Webley Editor: Isaac Chen Sutter Health’s Fall 2020 spots were focused in two different directions - one a contemplative look at acknowledging mental health during a time of crisis, and the other an optimistic yet accurate acknowledgement of adaptation in a pandemic. Mask: Elbow: https://mariannelawlor.com/Chime Tue, 14 Jul 2020 19:08:27 +0000 marianne lawlor https://mariannelawlor.com/Chime “Better Banking for Everyone” Client: Chime Agency: Barrett Hofherr Role: Producer Animation: Scholar Music: New Math VO: Black Thought Chime is a digital banking service, growing every day. In an effort to exhibit that banking with Chime can be great for everyone of every age and class, we created a spot that showcased the true diversity of Chime’s customer base. As an added bonus, we had Black Thought, the MC from The Roots, as our VO talent (and animated cameo).&nbsp; https://mariannelawlor.com/Facebook-Gaming Tue, 04 Jun 2019 06:25:41 +0000 marianne lawlor https://mariannelawlor.com/Facebook-Gaming “Meanwhile On...” Client: Facebook Agency: Heat Role: Producer Production Company: Gentleman Scholar This project began 3 weeks before E3 when Facebook asked us to create a :60 sizzle made from existing gaming footage. It would be shown at the event and on platform with the intent to promote their gaming and streaming capabilities. We wanted to create something better. Instead, we created a series of :15 interstitials which combined animation and UGC footage. The result was stimulation overload, optimally interrupting the barrage of gaming content shown at E3. Oh, and we did it all in 12 days.&nbsp; <img width="1271" height="1271" width_o="1271" height_o="1271" data-src="https://freight.cargo.site/t/original/i/5cc8fde23ecff4299211ee413c810acb0df5fd9e5851977328e4b1f2b5b89caa/FB_E3_OMGMoments_Hand.png" data-mid="44168180" border="0" src="https://freight.cargo.site/w/1000/i/5cc8fde23ecff4299211ee413c810acb0df5fd9e5851977328e4b1f2b5b89caa/FB_E3_OMGMoments_Hand.png" /> <img width="1106" height="482" width_o="1106" height_o="482" data-src="https://freight.cargo.site/t/original/i/890d750a32dec8a8024cbabc28b4e3c3b8b28138ef410490467c474451097598/FB_E3_OMGMoments_Doors.png" data-mid="44168165" border="0" src="https://freight.cargo.site/w/1000/i/890d750a32dec8a8024cbabc28b4e3c3b8b28138ef410490467c474451097598/FB_E3_OMGMoments_Doors.png" /> <img width="1178" height="1933" width_o="1178" height_o="1933" data-src="https://freight.cargo.site/t/original/i/c5fbf57388b1b259d0863bb878d6ace28004ae0da3373d7b92d42e745914f611/FB_E3_GroupsIRL_Boxes.png" data-mid="44168537" border="0" src="https://freight.cargo.site/w/1000/i/c5fbf57388b1b259d0863bb878d6ace28004ae0da3373d7b92d42e745914f611/FB_E3_GroupsIRL_Boxes.png" /> <img width="320" height="450" width_o="320" height_o="450" data-src="https://freight.cargo.site/t/original/i/c68830f5e7537b51de2fd117acc8e8087771746ff31ed3b5bd6f4c4c0ea0a283/FB_E3_CosplayCreators_GauntletFist.png" data-mid="44168555" border="0" src="https://freight.cargo.site/w/320/i/c68830f5e7537b51de2fd117acc8e8087771746ff31ed3b5bd6f4c4c0ea0a283/FB_E3_CosplayCreators_GauntletFist.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de387e207ce7c4cf281546d16d7877c1ca6dd640419d7a51728aa740185c4f87/FB_E3_OMGMoments_Vertigo.png" data-mid="44168199" border="0" src="https://freight.cargo.site/w/1000/i/de387e207ce7c4cf281546d16d7877c1ca6dd640419d7a51728aa740185c4f87/FB_E3_OMGMoments_Vertigo.png" /> <img width="835" height="960" width_o="835" height_o="960" data-src="https://freight.cargo.site/t/original/i/0fcb146c1ee582cf0a3a915ad8ac62391e6b52b3644197fc280cab17b9867116/FB_E3_GroupsIRL_Maze.png" data-mid="44168542" border="0" src="https://freight.cargo.site/w/835/i/0fcb146c1ee582cf0a3a915ad8ac62391e6b52b3644197fc280cab17b9867116/FB_E3_GroupsIRL_Maze.png" /> <img width="653" height="720" width_o="653" height_o="720" data-src="https://freight.cargo.site/t/original/i/fcaaeb521d5d9d04c038aff5499890ec9fb3552097645cab557af51dad43b282/FB_E3_GroupsIRL_ThumbsUpClay.png" data-mid="44168545" border="0" src="https://freight.cargo.site/w/653/i/fcaaeb521d5d9d04c038aff5499890ec9fb3552097645cab557af51dad43b282/FB_E3_GroupsIRL_ThumbsUpClay.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e7d3ddb29963953e911787c0130d4d1b0c823d6afa9eb8b6cf0f2e4efdc02b6/FB_E3_OMGMoments_Eye.png" data-mid="44168173" border="0" src="https://freight.cargo.site/w/1000/i/4e7d3ddb29963953e911787c0130d4d1b0c823d6afa9eb8b6cf0f2e4efdc02b6/FB_E3_OMGMoments_Eye.png" /> <img width="498" height="352" width_o="498" height_o="352" data-src="https://freight.cargo.site/t/original/i/1b2119caf076c78072ff7995de9dfd25e485740fec6b41d4a5e5827112634cf2/FB_E3_CosplayCreators_GauntletPeace.png" data-mid="44168556" border="0" src="https://freight.cargo.site/w/498/i/1b2119caf076c78072ff7995de9dfd25e485740fec6b41d4a5e5827112634cf2/FB_E3_CosplayCreators_GauntletPeace.png" /> <img width="703" height="344" width_o="703" height_o="344" data-src="https://freight.cargo.site/t/original/i/c86911b1b0d4ea1dd247fe8dd63d4237c2416abf3fae5f2c989dc4282594da1d/FB_E3_CosplayCreators_Hearts.png" data-mid="44168558" border="0" src="https://freight.cargo.site/w/703/i/c86911b1b0d4ea1dd247fe8dd63d4237c2416abf3fae5f2c989dc4282594da1d/FB_E3_CosplayCreators_Hearts.png" /> <img width="960" height="280" width_o="960" height_o="280" data-src="https://freight.cargo.site/t/original/i/56b77606619f7dc4c09b5954ddc4766728f78222383457747bbed9db5e375329/FB_E3_CosplayCreators_Scissors.png" data-mid="44168559" border="0" src="https://freight.cargo.site/w/960/i/56b77606619f7dc4c09b5954ddc4766728f78222383457747bbed9db5e375329/FB_E3_CosplayCreators_Scissors.png" /> <img width="623" height="306" width_o="623" height_o="306" data-src="https://freight.cargo.site/t/original/i/097577b2c619489d29dbaf2fb6111f88a9821e7a4d85585db6ebb12919da560d/FB_E3_CosplayCreators_SprayPaint02.png" data-mid="44168562" border="0" src="https://freight.cargo.site/w/623/i/097577b2c619489d29dbaf2fb6111f88a9821e7a4d85585db6ebb12919da560d/FB_E3_CosplayCreators_SprayPaint02.png" /> <img width="336" height="306" width_o="336" height_o="306" data-src="https://freight.cargo.site/t/original/i/1eafa52d429f9f5ef5bfb742af194d951f18a306c615c3585723f8c36ccbc5cd/FB_E3_CosplayCreators_SprayPaint01.png" data-mid="44168561" border="0" src="https://freight.cargo.site/w/336/i/1eafa52d429f9f5ef5bfb742af194d951f18a306c615c3585723f8c36ccbc5cd/FB_E3_CosplayCreators_SprayPaint01.png" /> <img width="886" height="381" width_o="886" height_o="381" data-src="https://freight.cargo.site/t/original/i/ae8f5ea53bd28ac3aacf19526bbd2c1cfb5ba3735124c0dd40e80bdd655fb4f7/FB_E3_CosplayCreators_Swords3D.png" data-mid="44168565" border="0" src="https://freight.cargo.site/w/886/i/ae8f5ea53bd28ac3aacf19526bbd2c1cfb5ba3735124c0dd40e80bdd655fb4f7/FB_E3_CosplayCreators_Swords3D.png" /> <img width="879" height="323" width_o="879" height_o="323" data-src="https://freight.cargo.site/t/original/i/e988918423a86c5497239ba95b5ac70ec5162da39cdc97926c43462cbaa2609c/FB_E3_CosplayCreators_Tape.png" data-mid="44168567" border="0" src="https://freight.cargo.site/w/879/i/e988918423a86c5497239ba95b5ac70ec5162da39cdc97926c43462cbaa2609c/FB_E3_CosplayCreators_Tape.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e40bdba122c29f96d1afd121d0eaf251360cd08284ef32f38b2066ca38a719b/FB_E3_RecentUploads_UploadBars.png" data-mid="44168672" border="0" src="https://freight.cargo.site/w/1000/i/5e40bdba122c29f96d1afd121d0eaf251360cd08284ef32f38b2066ca38a719b/FB_E3_RecentUploads_UploadBars.png" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/0eba96ac3161aab08d887fe3ed1cf13ddf74b33a1518674a9d6939f5c0e84cc4/FB_E3_RecentUploads_Loading.png" data-mid="44168669" border="0" src="https://freight.cargo.site/w/400/i/0eba96ac3161aab08d887fe3ed1cf13ddf74b33a1518674a9d6939f5c0e84cc4/FB_E3_RecentUploads_Loading.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8a4187d641dba125dfa8fac70a5331fcfcaae84007e92fb03fc70e786243b53/FB_E3_RecentUploads_Cubes.png" data-mid="44168666" border="0" src="https://freight.cargo.site/w/1000/i/a8a4187d641dba125dfa8fac70a5331fcfcaae84007e92fb03fc70e786243b53/FB_E3_RecentUploads_Cubes.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/914813b1ffe903f0493390c84c4a4288717c446d0d691545845a676ae0e1fcd1/FB_E3_RecentUploads_MouseClick.png" data-mid="44168670" border="0" src="https://freight.cargo.site/w/600/i/914813b1ffe903f0493390c84c4a4288717c446d0d691545845a676ae0e1fcd1/FB_E3_RecentUploads_MouseClick.png" /> <img width="492" height="503" width_o="492" height_o="503" data-src="https://freight.cargo.site/t/original/i/0d4a90c770607f0f804ce70bfb0bef9b8b5c3f426a94730828e5f844f035fb7a/FB_E3_CosplayCreators_SwordsFlat.png" data-mid="44168566" border="0" src="https://freight.cargo.site/w/492/i/0d4a90c770607f0f804ce70bfb0bef9b8b5c3f426a94730828e5f844f035fb7a/FB_E3_CosplayCreators_SwordsFlat.png" /> https://mariannelawlor.com/Texas-gov Wed, 23 Oct 2019 18:36:46 +0000 marianne lawlor https://mariannelawlor.com/Texas-gov Texas.gov 2020 Social Campaign Client: Texas.gov Agency: Heat Role: Producer Director: Adam Littke Production Company: Lucky 21 Editor: Phil Velasco Photographers: Todd Selby &amp; Ian Kasnoff Texas.gov represents the online presence of the DMV in Texas. Normally I’d say that anything synonymous with the DMV doesn’t necessarily paint the prettiest picture, however while the campaign showcased a wealth of information on what Texans can accomplish online, the core was in truly celebrating Texas culture. Two shoots, two photographers, one West Texas road trip, one monster truck,&nbsp; and five armadillos later,&nbsp; we created nearly 70 unique stills and videos which were used across Texas.gov’s social sites for the year.&nbsp; Video ContentWe created a variety of video content that would live across sponsored social ads geotagged in Texas. The goal was to encourgage Texans to go use Texas.gov to simplify things that would normally take them much longer.&nbsp; Here are a few highlights: Texans of TexasTexans of Texas was a photojournalism series in which we shot (and road tripped) with Todd Selby, highlighting native Texans of all walks of life in their natural environments across various parts of Texas.&nbsp; <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/e5ed44b9b9f8e99a7a1e52931f32b507bdd5798c25478ab845b6f35f433deb26/10-08-19-BuckJohnCampbellBosworth4579.jpg" data-mid="54038756" border="0" src="https://freight.cargo.site/w/1000/i/e5ed44b9b9f8e99a7a1e52931f32b507bdd5798c25478ab845b6f35f433deb26/10-08-19-BuckJohnCampbellBosworth4579.jpg" /> <img width="1887" height="1257" width_o="1887" height_o="1257" data-src="https://freight.cargo.site/t/original/i/6c35a46ffac182cdffa37645bfd3e739a85f6a399efca89a37d7d92aa38fe8c7/Screen-Shot-2019-11-04-at-4.56.46-PM.png" data-mid="54038913" border="0" src="https://freight.cargo.site/w/1000/i/6c35a46ffac182cdffa37645bfd3e739a85f6a399efca89a37d7d92aa38fe8c7/Screen-Shot-2019-11-04-at-4.56.46-PM.png" /> <img width="1887" height="1258" width_o="1887" height_o="1258" data-src="https://freight.cargo.site/t/original/i/e45d937bd77926a1353473b32d7cf60136e18ab43646d694f95266c75153d7d1/Screen-Shot-2019-11-04-at-4.56.06-PM.png" data-mid="54038911" border="0" src="https://freight.cargo.site/w/1000/i/e45d937bd77926a1353473b32d7cf60136e18ab43646d694f95266c75153d7d1/Screen-Shot-2019-11-04-at-4.56.06-PM.png" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/f6490146ef3f8d5f177226f9b010c29b50420faff1699f15e72bc1abfaf07e65/10-09-19-TylerLydaGates6964.jpg" data-mid="54038767" border="0" src="https://freight.cargo.site/w/1000/i/f6490146ef3f8d5f177226f9b010c29b50420faff1699f15e72bc1abfaf07e65/10-09-19-TylerLydaGates6964.jpg" /> <img width="1886" height="1258" width_o="1886" height_o="1258" data-src="https://freight.cargo.site/t/original/i/e41ff3d5938886b19ed22579952644031b7f8f0f84f287a7f16bfe34f293c6a4/Screen-Shot-2019-11-04-at-4.56.21-PM.png" data-mid="54038912" border="0" src="https://freight.cargo.site/w/1000/i/e41ff3d5938886b19ed22579952644031b7f8f0f84f287a7f16bfe34f293c6a4/Screen-Shot-2019-11-04-at-4.56.21-PM.png" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/fd410d9b5e70a06e687322322c7f5783000963ab6cc64044a82e61db516bdfbb/10-07-19-CristobalChavezElPaso2337.jpg" data-mid="54038744" border="0" src="https://freight.cargo.site/w/1000/i/fd410d9b5e70a06e687322322c7f5783000963ab6cc64044a82e61db516bdfbb/10-07-19-CristobalChavezElPaso2337.jpg" /> <img width="1887" height="1260" width_o="1887" height_o="1260" data-src="https://freight.cargo.site/t/original/i/b8a4126fdece23da40fa3a6bf85082951d892337fd39e4bec1cf2126f3ce29ad/Screen-Shot-2019-11-04-at-4.55.39-PM.png" data-mid="54038910" border="0" src="https://freight.cargo.site/w/1000/i/b8a4126fdece23da40fa3a6bf85082951d892337fd39e4bec1cf2126f3ce29ad/Screen-Shot-2019-11-04-at-4.55.39-PM.png" /> Dot Govin’ It Texans love Texas. And they love to show it by putting the shape of Texas or the Texas flag, everywhere! So what better way to encourage people to go to Texas.gov than by utilizing the shape and flag that are so often readily available? We photographed a variety of Texas shaped objects with “.gov” next to it. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e12765e33294cd90f4b0fa9c17834685b506bf95f4365ab39fcda513a4640e75/dotgovin_birdhouse_4x5.jpg" data-mid="56988423" border="0" src="https://freight.cargo.site/w/1000/i/e12765e33294cd90f4b0fa9c17834685b506bf95f4365ab39fcda513a4640e75/dotgovin_birdhouse_4x5.jpg" /> <img width="1350" height="1080" width_o="1350" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f5ae05eeaf0becf0401405403d289ad9f05061e14fbb14a5421519fe650e8f3/dotgovin-5x4_hamburger.gif" data-mid="56988428" border="0" src="https://freight.cargo.site/w/1000/i/3f5ae05eeaf0becf0401405403d289ad9f05061e14fbb14a5421519fe650e8f3/dotgovin-5x4_hamburger.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/961a016705a5346fa9c128a9bbd6d61c17a12b5ca3908f7039ec64ced1b990fe/dotgovin_cookie_4x5.jpg" data-mid="56988429" border="0" src="https://freight.cargo.site/w/1000/i/961a016705a5346fa9c128a9bbd6d61c17a12b5ca3908f7039ec64ced1b990fe/dotgovin_cookie_4x5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dd7a64ad9ed8ccc10412436a36936df94cb8d5ff44dd6c1b1f53ad006977d33e/dotgovin_pretzel_4x5.jpg" data-mid="56988454" border="0" src="https://freight.cargo.site/w/1000/i/dd7a64ad9ed8ccc10412436a36936df94cb8d5ff44dd6c1b1f53ad006977d33e/dotgovin_pretzel_4x5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/38df58345162544167ed258cdd9f2f0ec21dccbdbbf8965f9e442ca04d33aa58/dotgovin_lightbox_4x5.jpg" data-mid="56988441" border="0" src="https://freight.cargo.site/w/1000/i/38df58345162544167ed258cdd9f2f0ec21dccbdbbf8965f9e442ca04d33aa58/dotgovin_lightbox_4x5.jpg" /> <img width="1350" height="1080" width_o="1350" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9ad87df7a51455bafc1df5dd7ea1783c2672c6fe69c8af26e0e93eca51e97f0/dotgovin_leather_5x4.jpg" data-mid="56988432" border="0" src="https://freight.cargo.site/w/1000/i/d9ad87df7a51455bafc1df5dd7ea1783c2672c6fe69c8af26e0e93eca51e97f0/dotgovin_leather_5x4.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fc180d08613be48529bca38fcc89bfbc2481e8396975a7d3f960682a7ca7a99d/dotgovin_gloves_4x5.jpg" data-mid="56988431" border="0" src="https://freight.cargo.site/w/1000/i/fc180d08613be48529bca38fcc89bfbc2481e8396975a7d3f960682a7ca7a99d/dotgovin_gloves_4x5.jpg" />