ASICS Gel Cumulus 23 Launch
Client: ASICS
Agency: BarrettSF
Role: Producer
Director: David McMurry
Production Company: WTBR
Editor: Jonathan Flookes
Agency: BarrettSF
Role: Producer
Director: David McMurry
Production Company: WTBR
Editor: Jonathan Flookes
The Gel Cumulus 23 is the latest launch for ASICS shoes. In this spot we focused on the transition from the stressful chaos of the every day to the calm and transcendence a run can bring.