marianne lawlor

senior producer

“Bolla Sorte”

Client: Bolla
Agency: Barrett Hofherr
Role: Producer
Directors: Brendo Garcia +  Adriano Gonfiantini
Production: Landia Saõ Paulo
Music: Loud+
In Portuguese, the phrase “boa sorte” means good luck. With a small adjustment, “Bolla Sorte” became the perfect line to welcome in a new sports betting app in a new dynamic campaign for Bolla. Because the app was launching in Brazil before the rest of the world we worked with a Brazil based production company, directors, and a music/sound design company to build everything in the country where the app would launch. The result doesn’t feel like an ad, but a very cool and interesting music video. 

We also created a number of digital assets to be used on social media networks: