marianne lawlor

senior producer

Coupa “Imagine”

Client: Coupa
Agency: BarrettSF
Role: Producer
Director: Miguel Campana
Editor: Ed Line
Animation/VFX: The Mill
Coupa is a quickly growing company specializing in software made for businesses to track their spending and finances. When they asked us to help create a campaign that would air during the World Series, we jumped at the opportunity, delivering a :60 and two additional :15s beyond the originally scoped :30 and 2 x :15s. The spots involved beautifully art directed match cuts, animation, stock, and vfx, which together illustrate the intricate nature of this production as well as the vast scope to which Coupa can support the businesses who use their platform.