marianne lawlor

senior producer

“Meanwhile On...”

Client: Facebook
Agency: Heat
Role: Producer
Production Company: Gentleman Scholar
This project began 3 weeks before E3 when Facebook asked us to create a :60 sizzle made from existing gaming footage. It would be shown at the event and on platform with the intent to promote their gaming and streaming capabilities. We wanted to create something better. Instead, we created a series of :15 interstitials which combined animation and UGC footage. The result was stimulation overload, optimally interrupting the barrage of gaming content shown at E3.

Oh, and we did it all in 12 days.