marianne lawlor

senior producer

Call of Duty + Mountain Dew

Client: Pepsi/Mountain Dew
Agency: Heat
Role: Associate Producer
Director: Spencer Riviera
Editor: Pete Koob
Heat partnered with Mountain Dew and Activision on the launch of the latest Call of Duty, by encouraging consumers to purchase bottles of Mountain Dew, Game Fuel, and bags of Doritos to gain 2XP points that could be used in the game.