marianne lawlor

senior producer

“Do Something Special”

Client: Special Olympics Northern California
Agency: Barrett Hofherr
Role: Senior Producer
Director: Matt Palmer
Production Company: Avocados & Coconuts
Editor: Gaby Scott
The word “special” often has a negative connotation, especially for those with disabilities. Our campaign took the word “special” and reframed it in a positive way. It celebrates the word, and reclaims it for Special Olympics, all through the words of the athletes themselves. 

This campaign was a labor of love. We created two longforms, cutdowns for broadcast (:30 & :15), four social videos, print & digital out-of-home, radio, and various social elements. And we did it all for under $40k. 


Social Videos: