marianne lawlor

senior producer

“Better by Char”

Client: The Habit
Agency: Barrett Hofherr
Role: Senior Producer
Director: Benji Weinstein
Production Company: Smuggler
Animation/VFX: Untold Studios
Editor: Frank Effron
The Habit distinguishes itself in the fast food hamburger category by char-grilling its burgers and sandwiches over real briquettes. To help define The Habit as a“char-grilled” burger expert, we produced a campaign around Charlie the Briquette, a loveably positive little guy who has one purpose in life - to make really great burgers. 

We created a :45, :30, :15, and 4 x :06s which played nationally across streaming TV, in cinema, and online.