“Better by Char”
Client: The Habit
Agency: Barrett Hofherr
Role: Senior Producer
Director: Benji Weinstein
Production Company: Smuggler
Animation/VFX: Untold Studios
Editor: Frank Effron
Agency: Barrett Hofherr
Role: Senior Producer
Director: Benji Weinstein
Production Company: Smuggler
Animation/VFX: Untold Studios
Editor: Frank Effron
The Habit distinguishes itself in the fast food hamburger category by char-grilling its burgers and sandwiches over real briquettes. To help define The Habit as a“char-grilled” burger expert, we produced a campaign around Charlie the Briquette, a loveably positive little guy who has one purpose in life - to make really great burgers.
We created a :45, :30, :15, and 4 x :06s which played nationally across streaming TV, in cinema, and online.
We created a :45, :30, :15, and 4 x :06s which played nationally across streaming TV, in cinema, and online.
:45
:06s