marianne lawlor

senior producer

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“101 Years”

Client: Wild Turkey
Agency: Heat
Role: Producer
Director: Nicole Salmeri
Editor: Phil Velasco
Jimmy and Eddie Russell, father and son master distillers at Wild Turkey, recently celebrated 101 combined years at Wild Turkey. To celebrate, we had them read mean tweets about their product, then we took those comments, carved them into a barrel, and in a big f-you to the critics, lit them on fire. Now that’s how you get that #4 alligator char.